As the publishing world shifts, the ASEAN book industry stands at a crossroads—embracing both tradition and innovation. TRENDING NOW: THE ASEAN BOOK INDUSTRY brings together key book leaders from across Southeast Asia, including those who helm their respective national book fairs. This dynamic discussion dives into the evolving landscape of books, publishing, and reader engagement in the ASEAN setting. From digital disruptions and shifting market trends to cultural preservation and cross-border literary collaborations, this talk explores how Southeast Asian nations are shaping the future of the book industry. What role do book fairs play in amplifying regional voices? How do bookstores, publishers, and authors adapt to the digital age while sustaining print culture? Join us for an insightful conversation as the region’s top book visionaries commune to exchange ideas, address challenges, and chart the course for the next chapter of ASEAN publishing.