At the same time, never in the history of the world have we seen so much progress in the field of information and communications technology. Indeed, there is literally an abundance of online and digital programmes and platforms that will meet all the technological needs of educational institutions in these difficult times. 

Hence, the question is not whether we have sufficient technology to meet the new challenges. Instead, the question is whether we – administrators and educators – are able to adapt to the new and unprecedented conditions, i.e. pivot our strategies, rebuild our operating models, and train our teams to meet the challenges head-on.

This presentation will address the above question from both marketing and training perspectives, which will be relevant not only for school owners and leaders who have to run schools profitably but also for teachers who need to continuously engage and challenge their students despite having to teach remotely.