Brenda Sim as the Business Development Director in a publishing company, She has spearheaded strategic initiatives to expand market reach and drive revenue growth. This includes formulating market strategies to promote the BBC Earth Magazine, forging partnerships with distributors and retailers, managing client relationships with the editorial team, overseeing sales efforts to secure business deals, and analysing market trends to identify growth opportunities. Additionally, she leads a team of business development professionals, guiding them in aligning their efforts with the company's publishing objectives while adapting to industry changes and maximising profitability in the ever-evolving publishing landscape.