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| Will There Be Bookstores in 10 Years? - BIODATA | MODERATOR and PRESENTER - |
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 | Vikrant Mathur Managing Director, Nielsen Bookdata |
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Vikrant Mathur was appointed as Managing Director of Nielsen Bookdata in 2010 when Nielsen launched BookScan India. Vikrant Mathur and his team are responsible for the development and sales of Nielsen Book’s range of services including Discovery (BookData product range) and Research services (including BookScan) in the region. He was responsible for APAC market including Australia and New Zealand. Recently, the team is involved in territorial expansion into UAE market, work is in progress. The team are instrumental in educating the book industry about the importance of metadata for both publishers and booksellers and the benefit and value to their businesses. Nielsen Book Research services operate in the UK, US and India and offers: Nielsen Books & Consumers Survey and bespoke consumer research, enabling the book industry to gain valuable insight into consumer purchasing behaviour for print and digital books. |
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