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Beyond The Screen:
Enhancing Literacy and Logic in an Overloaded World with BBC EARTH
 - BIODATA   |    SPEAKER -




Keith2.jpg   Keith Thong

  Malaysian Booksellers Association








Keith Thong Yuet Sheng is the Group Managing Director of University Book Store (Malaysia) Sdn. Bhd. (UBSM) and Asia President of Edusynch, with a distinguished career spanning publishing, education, and media leadership. He also serves as ASEAN Business Development Partner for PressReader, Quippy and Pickatale. He owns Weekly Echo, a media platform dedicated to ethical journalism and editorial innovation. Keith’s influence extends across Southeast Asia as a speaker and ad hoc project consultant for the Ministries of Education in Malaysia, Indonesia, and Thailand. His roles include advisory positions with leading universities and language associations, trusteeships in educational foundations, and community leadership as Education Director of Rotary Club KL Dynamics. Recognized internationally, he is also a
panel judge for the BETT Asia Awards and Malaysia Teacher Prize.

He is a visionary leader in the global media, education, and publishing sectors, with extensive experience driving literacy initiatives, editorial transformation, and strategic partnerships across diverse communities.

As co-owner of Weekly Echo, he blends editorial integrity with innovative approaches to content translation, audience engagement, and ethical journalism. His work spans government, academia, and industry, reflecting a lifelong commitment to advancing education, language, and the book ecosystem in Malaysia, Indonesia, and beyond.

Keith’s leadership is marked by a balance of strategic foresight and hands-on involvement—whether in shaping policy, mentoring institutions, or championing solutions journalism. His contributions have positioned him as a trusted advisor, industry advocate, and thought leader in the evolving landscape of publishing and education.

Publishing & Book Industry Leadership
 Group Managing Director: University Book Store Malaysia (UBSM)
• Immediate Past President & Hon. Treasurer: Malaysian Book Industry Chamber (MBIC)
• President: Malaysian Book Seller Association
• Board Member: Malaysian National Book Council, Ministry of Education (MOE) Malaysia 

Education & Language Advisory Roles
• Asia President: Edusynch
• Deputy President: Malaysian Association of Education
• Exco Member: National Association of Private Educational Institutions (NAPEI)
 Industry Advisor: University Negeri, Medan, Indonesia
• Industry Advisor: Faculty of Language and Linguistics, University Malaya
• Industry Advisor: Master in English Language Studies, Southern University College, Malaysia
• Industry Advisor: Masters in English Language Studies, Sunway University
• Industry Advisor: Johor English Language Teacher Association (JELTA)
• Speaker & Ad Hoc Project Consultant: Ministries of Education in Malaysia, Indonesia, and Thailand 

Trusteeships & Community Engagement
• Trustee: Malaysian English Language Teaching Association (MELTA)
• Trustee: Methodist Boys School KL Alumni
• Trustee: Malaysian First Foundation
• Education Director: Rotary Club KL Dynamics 

Recognition & Judging Roles
• Panel Judge: BETT Asia Awards and Malaysia Teacher Prize