Keith Thong is the Group MD of University Book Store Malaysia (UBSM) and holds several local and international portfolios. He is also the President of the Malaysian Book Sellers Association, Deputy Chairman for the Malaysian Book Industry Chambers and regional consultant for some global brands like Britannica Online Learning, Me-Books, English Central and Press Reader. UBSM turns 60 in 2016 and continues to be the market leader in the distribution of imported schools books, library resources and digital content; with clients ranging from pre-schools to post graduate studies.